How We Grew a Travel Business Revenue by 283% in 10 Months
From RM 80K to RM 307K monthly revenue. This is how our 4-Stage Framework transformed a struggling travel business into a market leader.
The Challenge
TravelMY Group, a Malaysian travel agency specializing in domestic and regional travel packages, came to us in early 2024. Despite having a strong reputation and quality offerings, they were invisible online.
- 排名在Google第3-5页，几乎无人访问
- 每月自然流量仅5,000次会话
- 网站转化率仅为1.2%
- 几乎完全依赖付费广告，每月广告支出RM 15,000
Our Approach: 4-Stage Framework
Stage 1: Foundation (Months 1-2)
We started with a comprehensive audit revealing critical technical issues and a weak content foundation.
- Fixed 47 crawl errors and 12 indexation issues
- Improved Core Web Vitals from "Needs Work" to "Good"
- Implemented proper site architecture for travel packages
- Created conversion-optimised landing pages
Stage 2: Optimisation (Months 3-5)
Content and on-page optimisation to capture high-intent travel searches.
- Created 35 SEO-optimised destination pages
- Implemented FAQ schema for travel-specific queries
- Added location pages for KL, Penang, Langkawi, etc.
- Improved conversion rate to 2.1% through CRO
Stage 3: Authority (Months 6-8)
Building domain authority through strategic link building and digital PR.
- Secured 42 high-quality backlinks from travel sites
- Featured in Product Nation and Digital Journal
- Domain Authority improved from 18 to 34
- 95+ keywords ranking in top 3 positions
Stage 4: Growth (Months 9-10+)
Scaling what works and preparing for AI search visibility.
- Expanded to 8 new destination pages
- Implemented AEO strategy for AI search
- Conversion rate reached 2.8%
The Results
TravelMY Group
Malaysian travel agency specializing in domestic and regional travel packages.
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